I recently had the opportunity to take an extended break
from work. Well, not voluntarily; I seriously injured my arm and had to take
short term disability. I don’t want to get into how I hurt myself (saving
school children from a mugging, volunteering in Pakistan, defending a maiden’s
honor). But the upshot was that I had two weeks to heal and basically do
nothing.
It’s a funny thing when you go from a completely plugged in
life, to one in which you can’t really indulge in much typing (casts make it
difficult). I slowed down, read several books, and I fell in love. I fell in
love with the stream.
The first object of my affection was my Roku streaming
Netflix on demand hooked up to my HDTV. Months ago I paid $150 for the box that
sits on the shelf above my TV and streams thousands of movies wirelessly to my
TV for $10 a month. But I didn’t really realize how amazing it is until I had
hours to kill. I went deep into the catalog, becoming an armchair cineaste.
And then I discovered Rhapsody. I don’t mean that I somehow
reached a state of eternal bliss. Rather, I realized that I could plug in my
wi-fi enabled iPod into my stereo and listen to millions of songs on demand for
$10 a month. All of the music that I would have to pay iTunes $1 to own, and
eat up my hard drive, became basically free because I was sitting at an
all-you-can-eat buffet of music. And anyone who knows me knows what a good
listener I am. I’m wearing my Bose headphones right now, and not paying
attention to the colleagues at my door. Like I said, I am a good listener.
I’m not an owner of the movies and the music I consumed on
break and continue to consume. I’m a renter.
And in this economy, why would you own when you can rent, and thereby benefit
from an endless variety of experiences? Not only is the supply greater than
what I could reasonably afford to pay for all the media I am consuming, it’s
incredibly easy to access this content.
Right before my accident, I made a mixed CD for a friend,
and asked her to rip it so she could return the CD to me. She looked at me like
I was asking her to play an eight track cassette. Michael, she said, I don’t
even know how to rip from a CD, no one plays CDs anymore. I was taken aback at
my twenty-something friend, because the very concept of having a tangible form
of music was alien to her.
And all of this got me thinking about ownership, new
economic models, and ease of use. The truth is that we don’t listen to iPods;
we listen to music. And we don’t watch the Roku, or Netflix on Demand on the
iPhone app, we watch movies.
The best devices/services/apps provide instant access to
content and the best delivery of the content. The best devices catch and
release seamlessly – they disappear as we use them and meld with the
experience. Who can tell the dancer from the dance?
I don’t want to get metaphysical on you, but there’s
something to the idea of taking something, enjoying it, and then passing it
along. They say that holding things up inside you only causes grief, and that
the constant need to consume bigger, better, faster things is an unfulfilling
life. The possessions, what George Carlin called stuff, keep us tied down
instead of freeing us. I learned the hard way from my accident that not all
things can pass through me without inflicting some harm. But I started healing
when I stopped forcing things open, started going with the flow, and opening my
mind to trying new things in the stream. And now that I have access to my
hands, I’m back to swimming in the social stream.
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