I just want to celebrate Seth Godin and the wisdom he demonstrates in his post "The Difference Between PR and Publicity." I can't really write what he wrote any better than how he wrote it. But I think it's important for all clients to understand the difference between PR strategies/counsel and getting ink, and to demand that their agency delivers both.I also feel that an agency that delivers great press coverage without great strategy is performing some kind of miracle. For great press coverage is the result of great PR strategy -- the two are not mutually exclusive. I'd love to hear your thoughts on how an agency can deliver results without strategy, or strategy without results. I seriously doubt that it's possible.
